Becky from Calvin Ayre talks to Actor David Hasselhoff about promoting OpenBet’s The Hoff slot, his history with scratchcard games and other celebrity gigs and being a great iGaming ambassador at the recent Global Gaming Expo (G2E) in Las Vegas.
As well as attending G2E in person, David Hasselhoff (also known as The Hoff) will also make an appearance with OpenBet and MX Digital as part of the release of the branded slot and scratchcard games. Following the G2E welcome reception party, he will join OpenBet and MX Digital to meet and greet the gaming industry on October 2 between 1.30 and 2.30pm at booth 3965.Aimed primarily at the bingo and casino markets and available in numerous different skins, the main concept of the games will be to help The Hoff’s character along his quest of becoming a millionaire celebrity, including twists along the way. Various free spins and a super wild feature will also boost player retention and chances of winning the main prize.The Hoff will be united with various other celebrities on the OpenBet platform, including the rest of the cast of Baywatch and Hulk Hogan. Partnering with companies such as MX Digital, allows OpenBet to ensure that its content remains fresh and gives access to a world of showbiz celebrities.David Loveday at OpenBet commented: "The Hoff brand was an instant success with OpenBet casino and bingo customers. His iconic character lends itself perfectly to a wide range of players who enjoy playing celebrity-endorsed games. Working with the very best partners in the industry enables us to bring fresh, innovative and, most importantly, fun content to our customers."Actor, singer and producer David Hasselhoff added: “I am really excited to be working with the gaming industry. With the OpenBet and MX Digital team, we’ve created two great looking games that should excite players around the world.â€Ike McFadden, director of business at MX Digital, said: "There is a real market for celebrity endorsed content and they don’t get much bigger than The Hoff. We have worked closely with David to create some truly engaging content and are confident that his larger than life personality will be easily transferred into these compelling online casino games."
OpenBet Casino, well known in the online gamblig industry for carrying top brand titles by various casino software providers, will roll out new games featuring 'The Hoff'.Fast cars and famous faces meet fame and fortune in the online gaming world as OpenBet announces ‘The Hoff’ as the latest celebrity/big name to join OpenBet Casino.  Working in partnership with MX Gaming, OpenBet will launch a fully branded David Hasselhoff slot game and scratchcard that will be available to all customers from early 2012.Featuring one of the most recognisable faces in television and throughout the world, The Hoff online games will boast a broad demographic appeal with high-octane gameplay, rich graphics and compelling concepts featuring real life imagery and footage of the legendary David Hasselhoff.  Aimed primarily at the bingo and casino markets and available in numerous different skins, the main concept of the games will be to help David Hasselhoff’s character along his eternal quest of becoming a millionaire celebrity and will include humorous twists along the way. Various free spins and a super wild feature will also boost player retention and chances of winning the main prize.Star of iconic shows including Knight Rider, Baywatch, America’s Got Talent and Britain’s Got Talent, “The Hoffâ€â€™ and his global appeal will reach fans across the globe and entertain players off air and online.  Known as a home to top brands, OpenBet’s leading casino portfolio is looking better than ever. These titles will slot neatly alongside other celebrity games including Baywatch and Hulkamania featuring Hulk Hogan.David Loveday, Chief Executive of OpenBet, comments; “OpenBet is proud of its leading portfolio of branded content and the introduction of David Hasselhoff’s iconic “Hoff†character is further evidence of the innovative way OpenBet brings interesting content to its customers. The much loved Hoff persona allows OpenBet to bring games that are not only quirky and fun but appeal to a wide range of customers.â€David Hasselhoff, world-renowned actor, singer, producer, enthuses; “The name of the game is to work with the right partners to produce fun and new interesting material.  I look forward to working with OpenBet and MX Gaming to give bookmakers, bingo providers and lotteries the opportunity to jump in on the action and rev up gaming audiences far and wide.â€Ike McFadden, Director of Business at MX Gaming, added; "We always look for ways to bring our film and TV experience to the gaming space, but our recent shoot in Hollywood with David was flat-out one of the most fun experiences we've ever had on-set. He's fun, energetic, and the perfect crossover act for the online gaming world."Fans will have a chance to see him live in an exclusive London engagement 2 March, called “An Evening with David Hasselhoff†where he will debut his new album “This Time Around."With its global headquarters based in London, OpenBet employs over 550 employees in offices located in Australia, North America, China, India and Macau.