Bischoff Hervey Entertainment Division Lands David Hasselhoff for Gaming

LOS ANGELES -- MX Digital, a game developer co-owned by Bischoff Hervey Entertainment Television (BHE TV) announced the upcoming launch of “The Hoff” series of games, starring pop culture icon and celebrity David Hasselhoff. The game is slated for a Valentine’s Day release online in the UK, with Hasselhoff appearing at promotional events and interviews in London. “We’re scheduled to do a meet and greet with players, and stream a live video interview on Facebook, Friday, 8 February,” noted Mr. Hasselhoff.

“We’re very excited about Mr. Hasselhoff joining our catalog of celebrity and branded content,” says Eric Bischoff, co-founder of BHE TV. “David is a perfect example of MX Digital Gaming's strategy of identifying relevant brands and introducing them to the market within unique, cutting edge games.”Established in 2008, MX Digital is a leading developer of interactive. With offices in Los Angeles, Buenos Aries, and Miami, MX develops and distributes games in more than 20 countries. With a heavy focus on proven brands, they are industry-leaders in game design, game marketing and promotion. “The Hoff” games are produced in coordination with London-based OpenBet, a leading games-platform and distributor reaching an audience of more than 25 million players in the UK alone.

The first two versions of “The Hoff” are aimed at the online casino market in Europe in the first quarter of 2013, an audience well known for their affinity for the star of Knight Rider and Baywatch.

The majority of industry analysts anticipate significant near-term growth for online gambling, both in the United States and worldwide, with growth rates of 40% per year already common in Europe. Globally, the sector is currently worth an estimated $380 billion per year.“The response 'The Hoff' has gotten in the marketplace has been phenomenal. Our pre-sales and distribution agreements have exceeded all our expectations. We originally planned to launch a single game, but ended up creating several spinoffs,” added MX Digital’s Director of Business, Ike McFadden.“Hasselhoff has a unique appeal to our audience, and his active participation in the game and the marketing has been a real differentiator for us. In addition to the game, he’s worked with us to produce exclusive songs and music videos to promote the project. 'The Hoff' looks likely to be one of the most widely-distributed games in the sector for this year,” added McFadden.In the past 12 months, the market for social gambling games has doubled to $1.6 billion worldwide, making it one of the fastest growing social game genres. Today it accounts for almost a quarter of total social gaming revenue globally.²Immediately following the European release, a social-media version of “The Hoff” will hit Facebook.MX Digital is represented by CAA in Los Angeles.

Source: Press Release

OpenBet Casino to Roll Out New Games Featuring David Hasselhoff

OpenBet Casino, well known in the online gamblig industry for carrying top brand titles by various casino software providers, will roll out new games featuring 'The Hoff'.Fast cars and famous faces meet fame and fortune in the online gaming world as OpenBet announces ‘The Hoff’ as the latest celebrity/big name to join OpenBet Casino.  Working in partnership with MX Gaming, OpenBet will launch a fully branded David Hasselhoff slot game and scratchcard that will be available to all customers from early 2012.Featuring one of the most recognisable faces in television and throughout the world, The Hoff online games will boast a broad demographic appeal with high-octane gameplay, rich graphics and compelling concepts featuring real life imagery and footage of the legendary David Hasselhoff.  Aimed primarily at the bingo and casino markets and available in numerous different skins, the main concept of the games will be to help David Hasselhoff’s character along his eternal quest of becoming a millionaire celebrity and will include humorous twists along the way. Various free spins and a super wild feature will also boost player retention and chances of winning the main prize.Star of iconic shows including Knight Rider, Baywatch, America’s Got Talent and Britain’s Got Talent, “The Hoff”’ and his global appeal will reach fans across the globe and entertain players off air and online.  Known as a home to top brands, OpenBet’s leading casino portfolio is looking better than ever. These titles will slot neatly alongside other celebrity games including Baywatch and Hulkamania featuring Hulk Hogan.David Loveday, Chief Executive of OpenBet, comments; “OpenBet is proud of its leading portfolio of branded content and the introduction of David Hasselhoff’s iconic “Hoff” character is further evidence of the innovative way OpenBet brings interesting content to its customers. The much loved Hoff persona allows OpenBet to bring games that are not only quirky and fun but appeal to a wide range of customers.”David Hasselhoff, world-renowned actor, singer, producer, enthuses; “The name of the game is to work with the right partners to produce fun and new interesting material.  I look forward to working with OpenBet and MX Gaming to give bookmakers, bingo providers and lotteries the opportunity to jump in on the action and rev up gaming audiences far and wide.”Ike McFadden, Director of Business at MX Gaming, added; "We always look for ways to bring our film and TV experience to the gaming space, but our recent shoot in Hollywood with David was flat-out one of the most fun experiences we've ever had on-set. He's fun, energetic, and the perfect crossover act for the online gaming world."Fans will have a chance to see him live in an exclusive London engagement 2 March, called “An Evening with David Hasselhoff” where he will debut his new album “This Time Around."With its global headquarters based in London, OpenBet employs over 550 employees in offices located in Australia, North America, China, India and Macau.

Source: OpenBet