The waterfront venue, home to BT Convention Centre and Echo Arena, welcomed over 700 global TV buyers over four days.
Entertainment was provided by John Cleese, David Hasselhoff, Paolo Nutini and the Backstreet Boys as guests dined on a menu which included pan roast rump of Welsh mountain lamb and a dark chocolate disco ball dessert, all provided by the venue’s caterers Centerplate.Bob Prattey, chief executive of ACC Liverpool, said: “Every year we are impressed with how the BBC Worldwide team transform our venue and this year was no exception – the arena and convention centre looked spectacular which is fantastic when there are so many delegates visiting from all over the world for this event.â€