David Hasselhoff to Play Himself in Joe Carnahan's Stretch

According to The Wrap, both Ray Liotta and David Hasselhoff have boarded the upcoming action comedy Stretch from director Joe Carnahan, and apparently they will both be playing themselves in the movie. What's more, the cast has also added actor Shaun Toub, and the director has announced via Twitter that Iron Man 3's James Badge Dale has come aboard as well.The film stars Patrick Wilson as Stretch, a down-on-his-luck limo driver with a bit of a gambling problem. When he discovers that he is only one job away from paying off his bookie, he takes a gig escorting a mysterious billionaire (Chris Pine) with some bizarre tastes. As the night progresses, things get weirder and more crazy, as Stretch finds himself stuck with the client from hell. The latest casting report doesn't mention how Liotta, Hasselhoff or Dale will fit into the movie, but notes that Toub will be the "no-nonsense owner of the limo company" that Stretch works for.  As the night grows stranger and Stretch is pushed into some dangerous encounters, he worries that the freak in his back seat might just be his final fare.Toub will play the no-nonsense owner of the limo company that employs Stretch, while Liotta and Hasselhoff are expected to cameo as themselves, according to an individual familiar with the project.Hasselhoff is best known for his heroic portrayal of Mitch Buchannon on "Baywatch," which holds the Guinness World Record for most watched television series in history. He's currently in pre-production on the indie comedy "Killing Haselhoff," which he'll produce and star in. He's repped by manager Eric Gardner of Panacea Entertainment.Universal will release the low-budget movie in North America on March 21, 2014. Production begins June 30 in Los Angeles.

Sources: Cinema Blend and The Wrap

Update January 22, 2014:

Stretch, the low budget comedy-thriller, (it cost under $5 million) had been scheduled to hit theaters on March 21st, but perhaps the lack of a marketing campaign should've indicated something was afoot. Indeed, THR reports that Universal has dropped the movie from their schedule, with no current plans to release it in theaters.Apparently, Universal couldn't see the justification in spending $20-40 million on a marketing campaign, presumably because they don't think they can make it back. Blum tried to find another distributor but wasn't able to make a deal with anyone, so for now, "Stretch" is in limbo.

Source: The Playlist